CARE FOR YOUR BAG
Your Austin | Fowler bag is an investment into beautiful style and a high quality and durable bag. Because of this, it is important to take special care of the materials.
We take special care and pay a lot of attention to the materials that we select in the development of our bags. Many of these fabrics require extra care and attention to extend the life of the bag.
Our Care Recommendations:
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Clean out your bag and accessories each week and remove any unnecessary items. Also use this time to restock it with anything you may need to have on hand for the week ahead.
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Use warm water on a clean cloth if spot cleaning is needed on the fabric of your bag. It is also recommended to use light pressure as you blot the material as you don't want to change the texture of the material through harsh pressure.
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Prior to cleaning, be sure to test an inconspicuous area to avoid uncontrollable variations in material reaction.
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If you are storing your A|F bag by hanging it up, it is best to remove heavy items prior to hanging it as that will just put unnecessary stress on the bag when not in use.
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Try not to force a zipper closed over items that are too large to be in that pocket. Although our zippers are top quality, that will cause tension on the zipper as it is trying to accommodate something that truly doesn't fit in the pocket.
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The leather can be wiped clean with a light damp cloth or a good leather conditioner.
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If your A | F bag will not be used for an extended period of time, it's always recommended to keep it in the dust bag for safe keeping.
Your Austin | Fowler bag is an investment into style and function and therefore it is important to care for it as such in order to keep it in tip top shape.
We have also created a helpful Stain Removal Guide with a link to our
FAVORITE
stain remover product as well as leather conditioner.
This product is also a game-changer if you ever have cloudiness that you need to clear up on your Everyday Packing Totes from dirt, etc.

A Note from Our Founder, Steph
Hi friend,
As a wife, mom of four, and former corporate executive, I know firsthand how easily the day-to-day can feel overwhelming. I’ve learned that having systems — even in the little things — can make all the difference. And yes, that includes your bag.
Because when your bag is chaotic, your day often follows.
At Austin | Fowler, our mission is to design bags that help you feel composed, confident, and ready for whatever the day brings — whether that’s board meetings, boarding passes, or ballet pickups.
Each piece is thoughtfully designed with organization at its core, wrapped in timeless style. With compartments that make sense and materials that last, our bags help eliminate the chaos — so you can show up calm, collected, and fully yourself.
From work bags to diaper bags, from everyday carryalls to polished travel companions — we’re here to bring order and elegance to your on-the-go life.
We're so glad you're here.
Stay inspired,
Steph Fowler
CEO + Co-Founder
Just Start Anyway
Steph and Vince had no background in design or manufacturing when they launched Austin | Fowler. But Steph — a busy mom of four and full-time business executive — knew exactly what she needed: a chic, functional, and organized bag that could keep up with her life.
When she couldn’t find it, she started building it herself.
After long days at the office and evenings with the kids, Steph would stay up into the early morning hours, researching, sketching, sourcing, and dreaming. Piece by piece, Austin | Fowler came to life — not because the timing was perfect or everything was figured out, but because she chose to begin.
You’ll never know everything. The timing will never feel just right.
Start anyway.


Why We Exist
At Austin | Fowler, we’re passionate about solving a very real problem: the daily chaos that holds women back from feeling their best.
We design products that bring organization and polish into your everyday — because it matters.
When you feel pulled together, you carry yourself differently. You lead more boldly, show up more confidently, and make a greater impact in the world around you.
Organization isn’t just about your bag. It’s about how you feel when you walk into the room.